Cultural types and the perception of current environmental risks by local communities of the Baltic Sea region

This work presents findings from research into the relationship between structural organisation and cultural attitudes of local communities in Baltic Sea region way they perceive environmental risks. The response Kaliningrad community to development a potassium magnesium salt mine is used as an illustration. article deals with how image risks formed reproduced via various communication channels. context are taken account. Another focus on this perception affected by type members’ (according Mary Douglas’s grid/group model). space categorical variables obtained through multiple correspondence analysis (MCA) aids clustering cases (respondents) well testing theoretical assumptions for compliance findings. communicative practices characteristic all clusters (classes cases) examined; groups, their attitudes, risks, performance agencies explored. An evaluation comparative efficiency different ways means risk identified groups made. It concluded that proposed model methodologically promising there need differentiated risk-communication strategies.